The Evolution of Logos: Tech Brands
Samsung Founded: 1938 The vast changes made to Samsung’s logo reflect the staggering length of time they have been around. Samsung began life in 1938 as a trading company which made noodles and a wide range of dried seafood. Lee Byung-Chul (founder) named the company Samsung, which translates to 3 stars. His vision was that Samsung would become as permanent as the stars in the sky. It wasn’t until 1993 that Samsung removed the 3 stars from their logo opting instead for the logo that is so familiar to us now. The new logo was introduced to mark the 55th anniversary of the company’s founding. The key features include: The slightly-tilted ellipse which represents the universe The Blue representing the sky and ocean The S and the G of Samsung break the boundary of the logo showing Samsung’s connectedness to everything. Microsoft Founded: 4th April 1975 The most recent incarnation of Microsoft uses 4 coloured boxes to evoke the i...