Watch the First-Ever YouTube Music Awards Here

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Youtube_previewThe YouTube Music Awards - a new ceremony for the Internet, influenced by the Internet and aired on the Internet - begins at 6 p.m. ET. on Sunday, Nov. 3.

Lady Gaga, Eminem, Arcade Fire, Avicii, CDZA, Lindsey Stirling, M.I.A., Tyler the Creator and Walk off the Earth will perform during the hour-and-a-half event.

Show director Spike Jonze told Mashable that live music videos will be created.

Nominees Macklemore and Ryan Lewis, Fifth Harmony, Girls' Generation and Epic Rap Battles of History will also make appearances throughout the night.

While the main show starts at 6 p.m. ET, a pre-show will start airing at 5 p.m. ET..

Unlike other awards shows, the YTMA has only six categories, some of which are unique to the event, such as the Response of the Year category, which recognizes the best covers, remixes and parodies.

YouTube chose its nominees based on musicians' YouTube stats, including video views, Likes, comments and channel subscriptions.

The winners will be decided by share counts for each artist's nomination video on Facebook, Google and Twitter.

Musician Reggie Watts and actor Jason Schwartzman will host the show, and YouTube is airing pre-taped and live performances from New York, London, Moscow, Seoul and Rio de Janeiro prior to the show.
Youtube: "Honoring the acts YouTube fans have made stars, nominees represent the most watched, shared, liked, and subscribed-to artists on YouTube."
  • Eminem
  • Epic Rap Battles of History
  • Justin Bieber
  • Katy Perry
  • Macklemore and Ryan Lewis
  • Nicki Minaj
  • One Direction
  • PSY
  • Rihanna
  • Taylor Swift

    YouTube: "Honoring the best fan remix, parody or response video, these nominees represent the top 'unofficial' fan videos on YouTube based on your views, shares and other activity."
  • Boyce Avenue (feat. Fifth Harmony): "Mirrors"
  • Jayesslee: "Gangnam Style"
  • Lindsey Stirling and Pentatonix: "Radioactive"
  • ThePianoGuys: "Titanium / Pavane"
  • Walk Off the Earth (feat. KRNFX): "I Knew You Were Trouble"

YouTube Phenomenon Nominees

YouTube: "Recognizing the YouTube trends the world could not escape from, nominees are based on the phenomena that generated the most fan videos."
  • Diamonds
  • Gangnam Style

  • Harlem Shake
  • I Knew You Were Trouble
  • Thrift Shop

YouTube Breakthrough Nominees

 

"Honoring the music world’s breakout new acts, nominees represent the artists who experienced the biggest growth in views and subscribers."
  • Kendrick Lamar
  • Macklemore and Ryan Lewis
  • Naughty Boy
  • Passenger
  • Rudimental

    YouTube: "Starting with videos selected by an international panel of musicians, YouTubers and creative luminaries, we then selected the creative video innovations that resonated most with fans on YouTube, based on views, likes, shares and comments."
  • Anamanaguchi: "ENDLESS FANTASY"
  • Atoms For Peace: "Ingenue"
  • Bat For Lashes: "Lilies"
  • DeStorm: "See Me Standing"
  • Toro Y Moi: "Say That"

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