Coco the Alaskan Malamute might be the most pampered pooch in the world.
The pet dog has apparently been given eight iPhone 7 handsets by his doted owner, the only son of China's richest man Wang Jianlin, worth £23 billion, according to Chinese media.
Pictures have emerged on China's social media showing the lucky canine posing next to a stack of eight boxes believed to contain a £800 phone in each.
Along with the pictures, a post read: 'Not sure what people are showing off on Moments (a Chinese social media platform)! There is nothing to show off. I was forced to take action.'
More pics below..
People are hoping they will get a share of the Iphones too.